Blue Heron

Blue Heron Wellness™

Logo Design

The Blue Heron Wellness™ Logo

Blue Heron Wellness™ was established in 2025. The logo was developed based on a small inspiration board provided by the founders, which featured serene, natural imagery of herons in tranquil, swamp-like environments. Given the company’s focus in the medical field, a palette of blue tones was selected to convey trust and professionalism. These tones were adjusted toward turquoise to align with the calm, nature-inspired aesthetic outlined in the brief.

The heron featured in the logo was initially sketched from a reference image and refined into a silhouette. It was subtly modified to achieve a more geometric form that complements the typography.

The wordmark pairs a traditional serif typeface for “Blue Heron” with a clean, modern sans-serif for “Wellness.” The latter was custom-kerned and adjusted to visually balance the width of the primary line of text. Beneath the text, three stylized ripples decrease progressively in length and thickness, reinforcing the serene and grounded identity of the brand.